The BFI has today launched the UK Global Screen Fund Data Hub. Unveiled at an online event this morning, this brand-new resource provides the independent screen sector with international VOD data and insights on global demand for and value of UK content.
The UK Global Screen Fund Data Hub has been created to provide international audience data, including VOD consumption patterns, with the aim of assisting UK content creators, distributors, sales agents and financiers to make better-informed decisions, devise data-driven strategies and enhance the global opportunities for UK content.
The online platform will provide monthly reports relating to International Demand, powered by Parrot Analytics and presenting the global top 20 in-demand film, series and talent for the US, UK, France, Italy, Germany and Spain. It will also provide monthly reports relating to International Viewership, powered by Digital-i and presenting the top 20 most viewed films and series by service (Netflix and Amazon Prime Video), for UK, France, Italy, Germany and Spain.
The development and launch of the UK Global Screen Fund Data Hub follows the commissioning of a research project during the Fund’s pilot year, to investigate the types of market data that would be valuable to UK independent screen industries, focusing primarily on film and television. The report, carried out by Damask Consulting, recommended the provision of data services, and, in particular, video-on-demand data, to aid the UK screen sectors in building their reputations and doing business internationally.
Denitsa Yordanova, BFI Head of the UK Global Screen Fund, said: “The launch of the new UK Global Screen Fund Data Hub allows UK screen businesses access to VOD consumption data for a number of key international markets, identified by our sector stakeholders as a key unmet industry need. It is fantastic to be working with Parrot Analytics and Digital-i on responding to this need by providing such valuable insights, both for improved knowledge sharing and to help inform decision-making.”
To access the free platform, UK users simply need to register for an account at www.ukgsfdatahub.org and log in. Data will be updated on a monthly basis at the end of each month.
The UK Global Screen Fund Data Hub website has been developed by Manchester-based creative agency, Music.