Online Session
In this session, Ella Neville outlines the core concepts of the circular economy and highlight how we can apply them to prop, set, and costume reuse. Using CAMA’s AssetCycle life cycle analysis tool, she unpacks the carbon data behind assets’ environmental impact and shares examples of how to integrate this into decision-making from a pre-production stage.
This is a great session for anyone passionate about sustainability, from sustainability leads and production coordinators, to accounts and locations teams.
We are excited for this session to prompt further discussion about how to better equip productions with more circular waste and asset management processes.
Session Summary
• Core principles of the circular economy
• The importance of properly coordinating and managing the reuse of props, sets, and costumes
• The data behind assets and asset reuse
• What does this mean for the future of production footprinting?
Speaker - Ella Neville
Ella is Head of Engagement and Partnership Development at CAMA, where she leads on the growth of their circular economy and asset management services, and is responsible for tracking the emissions avoided through production reuse projects. She previously worked at an award-winning ClimateTech start-up, supporting public sector organisations and small businesses with their net-zero strategies, and has a background in Social Anthropology.
CAMA is a small business with an over 100-year history, having supported the film and television for eight years and proudly working with studios including Netflix, Universal, Apple TV, Paramount Pictures, Warner Bros., Amazon Studios, Sky, and MGM.
CAMA’s three core services are: AssetStore, their UK-based storage facilities; AssetFlow, their bespoke asset management platform for productions and studios, and AssetCycle, their innovative circular economy service centred around reuse and carbon tracking.
By investing in the circular economy, they hope to support the industry to reduce both production budgets and carbon impact, enabling crews and studios to be in complete control of their assets to make more sustainable choices from day one.
