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The Practical Truth about AI in Production

Masterclass

Join us for this Masterclass with Guy Gadney, owner of Charismatic.ai, one of the world's leading AI Studios. With over 15 years experience in Creative AI, Guy has advised networks, governments, and production studios on how to implement AI techniques in traditional and new productions. 

This session will cover an up-to-date summary of the state of AI developments in production, covering script generation, budgeting and planning, real-time VFX and production techniques, location and wardrobe, and post-production. 

Guy will show how networks, studios, and production companies are using the latest developments in visual style transfer, AI acting, and video production techniques to reduce budgets, accelerate production and push creative limits of what can be shown on screen. 

This couse will cover:

  • How and when to integrate AI into production budgeting
  • Previz for live action and animation
  • Storyboarding
  • Scripting processes with AI in the Writers Room
  • Production processes and techniques
  • Marketing and commercialisation opportunities 

 

About the speaker: 

Guy Gadney has been producing drama and entertainment with AI for over 15 years; he is an Emmy and BAFTA recognised creative technology expert. Guy has produced over 100 digital productions including, Sherlock: The Network with Benedict Cumberbatch, Puss in Boots for Dreamworks, Bulletproof Interactive for Sky TV, and GTST transmedia for RTL Nederland. 

He founded Charismatic.ai in 2024 with design partners Channel 4 and Aardman Animations with £1.04m investment from Innovate UK to build the platform for the future of the entertainment industry. Charismatic has already worked with Hollywood Studios, Ubisoft, ITV Studios, TIP Image films and numerous brands, and it is the most recognised AI Studio in the UK. 

Guy has advised the UK Government on Creative AI, sits on advisory boards for ScreenSkills and Innovate UK, and was called as a witness to the House of Lords on AI, Copyright, and the Creative Industries. 

Guy is also the co-author of The AI Filmmaking Handbook, and Lenses and Lighting with AI, as well as on the board of Sheffield DocFest and Oxford's Story Museum. 
 

Dates and Times
Thu 26th Nov 2026 1pm - 2pm

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