James Rider, Commercial Director

James Rider joined Pinewood as Commercial Director in 2018. James specialises in business strategy and management consultancy, working in hospitality before venturing into the film industry. Previous positions include Associate Partner at Oliver Wyman, Head of Strategy & Revenue Development at Whitbread and Operation Director at Premier Inn. He now oversees the sales and production management of Pinewood’s seven studios across the globe and is passionate about ensuring the studio plays a key role in the continued success of the film industry.

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